Do content repurposing tools actually work? Well, it depends on what your goals and expectations are for these tools. Do you want a tool that can flawlessly turn your YouTube video into an SEO-optimized article that can rank on Google in a week?
Well, you are dreaming. It will never happen. At least, not with the current state of AI technology. However, content repurposing has several advantages. It can make repurposing content efficient and smooth and streamline your content distribution process.
In this article, I discuss a number of tools that you can use to help you repurpose your content or at least streamline the process. I also explain the limitations of AI tools and the best strategy to adopt in distributing your content.
A list of content repurposing AI tools
Content repurposing tools offer several benefits to your content distribution strategy. These benefits include:
Efficiency
Consistency
Extended reach
Let’s take a look at each of them in turn. AI content tools increase efficiency for your business. They streamline the process of adapting content for different platforms, saving time and resources.
This means that an SEO-friendly article can be quickly posted on social media accompanied by a well-written social media post. Instead of having to do everything manually, AI content repurposing tools allow you to automate the process.
AI content tools also ensure consistency. Instead of relying on your energy levels to manually repurpose content, AI tools ensure that you create regular and smooth posting and repurposing schedules. This also means that you can maintain uniformity in messaging and branding across a wide range of channels.
Extended Reach means that your content can be seen by target audiences who would not normally see it. Some people prefer visual formats such as graphs and figures compared to textual formats.
Some people prefer brief social media posts to longer blog posts.
AI content repurposing tools allow you to quickly adapt your content to meet the needs of different audiences on different platforms. In short, presenting content in various formats allows you to engage a broader audience with diverse preferences.
Limitations of AI Tools in Content Repurposing
Despite their advantages, AI tools have certain limitations. These limitations include:
Quality assurance
Creativity constraints
Tone of Voice concerns
With AI at its current stage of development, you can never be sure about the quality of the final product that you’re going to get. Quality Assurance checks are necessary.
Depending on the cost and human effort of quality assurance, your AI repurposing tools may not be worth it. For example, if an editor spends several hours editing an article generated from a YouTube video, then what was the point of the AI tool to begin with?
AI is not capable of human creativity. So there is always the risk that if you use repurposing tools you end up with a product that is bland and that turns people off. This means that you may need human input to end up with a refined product. This again begs the question: Does the cost of the human input make the use of the AI tool pointless?
Tone of voice or ToV has a big impact on how your message is perceived by your target audience. The ToV that you use for young millenials will not be the same used for boomers. AI may fail spectacularly in catching this nuance. As it stands, the tone that you get with AI is somewhat sterile and “robotic. In other words, it comes across as fake.
Recommended Content Repurposing Tools
AI tools as they exist are far from perfect. They might be used to streamline your content distribution process. However, their use should be accompanied by heavy human guidance or editing.
This helps to protect your content from low quality, factual errors, and faulty ToV. Here are some notable tools that can assist in your content repurposing efforts:
1. MeetEdgar
Edgar is a tool that scans your blog posts or other long-form content. Then it creates different posts for each social channel. You can use its automation capabilities for optimal calendar scheduling. The tool is ideal for individuals and small businesses and it cost around $29.99/month
2. Visme.co
Visme is a rare AI tool in that it transforms text content into visually appealing infographics and presentations. The program also offers a massive library of customizable templates.
This tool is useful for content creators who wish to reach visual-based platforms such as Instagram and Facebook. It can also be used to create appealing infographics for blogs.
Infographics allow you to sum up the ideas in a post without readers having to read the blog. Therefore, this tool can help you reinforce visual storytelling within your blog or across other platforms.
3. SEMrush - Instant Video Creator
SEMrush is famous for being an SEO tool. However, it offers other products besides SEO research capabilities. This includes the instant video creator. The Instant Video Creator is a tool that converts blog posts into engaging videos within seconds.
It includes several templates for various formats and automatic captioning.
4. Vidyo.ai
Vidyo.ai helps in editing long-form videos into short clips tailored for different social media platforms. This means that a lengthy YouTube video that garnered hundreds of thousands of views can now be repurposed into YouTube shorts, TikTok videos, or even Instagram shorts. It also includes the added convenience complete of AI-generated captions.
5. Lumen5
Lumen5 enables you to transform blog posts or recorded webinars into videos. One of the convenient features of this tool is that it offers a user-friendly drag-and-drop interface.
The pricing for these AI tools is relatively affordable. Therefore, although these tools may not completely eliminate the need for human editors, you can still check them out to see how well they can refine your content distribution process. Here's a comparison of the pricing for these tools:
Best practices for content distribution
You should always remember that it is not enough to repurpose content and post. You should not simply take into account the format of the repurposed content but also consider your target audience and the amount of human editing required for your content. For example, ask yourself:
What form of content would appeal to this audience?
What tone of voice would speak directly to them?
How much work is needed to make the format and ToV of the content convincing?
To maximize the effectiveness of your repurposed content, you should also respect the platform that you are posting on. For example, most social media platforms do not like it when you link out to your site or any other rival platform. So try to keep repurposed content within the ecosystem of the platform you are posting on.
Also, think of maintaining quality control. Always review AI-generated content to ensure it meets the standards and expectations of your audience. If it doesn’t cut it, heavily change or edit with human assistance. Otherwise, scrap it altogether.
Lastly, you should monitor performance. This means see what works and what doesn’t and adjust accordingly. In short, content repurposing AI tools can significantly enhance your content strategy by improving efficiency and extending reach, however, it has limitations.
The ideal is to make sure that the content repurposing and distribution process benefits from human oversight and works toward achieving your business goals.
How EminentEdit can help you repurpose content
EminentEdit offers content repurposing services to ensure that you maximize your existing content, especially for YouTube and podcasts. We offer content repurposing services to turn:
Podcasts into blog articles
YouTube videos into articles
Articles into social media posts
Articles into newsletters
Content has become so competitive. You need professional content writing and editing services to make sure that you stay ahead of the competition with content that speak directly to the needs of your target audience.
EminentEdit provides content repurposing services that are:
More importantly, we are adaptable to your specific needs. | Get in touch with us for help in repurposing your content We know what you want to say. We help you say it better |
At EminentEdit, we don’t think of content repurposing as an afterthought. We ensure that your repurposed content works for each of your target audiences and the platforms where they are.
Contact us today to craft repurposed content that works — Let’s Go!
Cite this EminentEdit article |
Antoine, M. (2025, January 15). Incorporating Content Repurposing Tools In your Content Strategy. EminentEdit. https://www.eminentediting.com/post/content-repurposing-tools |
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