A press release is a public relations (PR) strategy that involves a company sharing an official announcement with media outlets to inform them of significant news, such as new product launches, events, or partnerships. Structured as a brief, factual document, it aims to grab journalists' attention and provide essential details that make the news relevant to the public.
Press releases and other forms of PR are different from advertisements. are essential for organizations because they help control the narrative about their activities, reach new audiences, and establish credibility by getting third-party media coverage. A properly written press release can drive awareness, build brand authority, and lead to valuable press coverage.
In this article, we talk about the advantages of a press release for launching new products and provide templates and examples. Read on to learn more.
Advantages of a press release
Let’s take a closer look at the advantages of a press release. As briefly mentioned before, the main purpose of a press release is to help you control the narrative for your business or product. It can be seen as an effective form of public relations or PR.
This is especially true if you are faced with the opposite of good PR, that is no coverage or negative coverage. Press releases allow you to put your product or company in the most positive light. Here are three other major advantages:
1. They are cost-effective. Press releases cost nothing compared to advertisements. They simply involve writing up a document on your new product or event and emailing to as many media outlets as possible. Of course, it’s completely up to the editors of these publications to decide to publish your press release. They also have a right to make the necessary changes if they believe it will match the style or tone of their publication. However, if it does get published it would amount to free publicity.
2. Free advertising. Advertising on traditional media publications can be rather expensive. A press release in a major publication would more or less amount to thousands of dollars worth of free advertising. Other firms would be paying a price and a leg for coverage that you get for free.
This is especially important for new product releases. New products by their nature will be relatively unknown to the public. Press releases are the ideal way to introduce them to the public at no cost.
3. More credibility. Press releases and PR in general are a different beast from advertising. By now, the general public default settings toward paid advertising are skepticism and even hostility. If the same information normally reserved in an ad is repeated on a paper as “news,” the public is more likely to see it as credible.
Press release template
A standard press release has a structured format that includes the headline, date, intro, body, and boilerplate. The list below describes each part of a press release.
1. Headline. A concise, engaging title summarizing the news.
2. Dateline. The release date and location of the announcement.
3. Introduction. A brief overview of the news and its significance.
4. Body. Additional details, background, and quotes from key stakeholders.
5. Boilerplate. A short paragraph with background information about the company.
6. Contact Information. Details for press inquiries, including a name, phone number, and email.
Such a structure helps ensure the press release is clear, informative, and newsworthy, improving its chances of publication. Also, it is the standard for the news publication industry, and if you want your press release to be considered, it would be best to stick to that structure as much as possible.
Example of a press release |
Below is a fictional press release example for a fictional health wellness program. Read and enjoy.
FOR IMMEDIATE RELEASE: March 03, 2023
Cathy Lebowski
Sky Health Inc
886-975-925-324
SKY Health Inc. Announces Release of Their Revolutionary SKY Wellness Program
Innovative New Wellness Program Launched By Sky Wellness
Durham, North Carolina: Sky Wellness today announced the launch of its Sky Wellness Program. The program includes a comprehensive and holistic approach that involves healthy dieting, preventive care, and cutting-edge genetics to help users attain and maintain optimized
health while maximizing their productivity. It offers an up-to-date, science-based, and comprehensive approach to human health and productivity.
“This new program is one of the most modern, wholesome, and user-friendly wellness programs to date,” says Cathy Lebowski, CEO at SKY Wellness. “We sought to address the ongoing sedentary lifestyle and aging population crises by leveraging breakthroughs in genetic science
and incorporating holistic living. Our program ensures that people are in full control of their lives and health—no matter their age—by equipping them with the right knowledge and tools, encouraging healthy habits, and using the latest genetic science at our disposal.”
Features and benefits of the Sky Wellness Program include:
A free and easy-to read e-book providing research-based tips on productivity, written by leading nutrition and productivity experts
The use of nutrigenomics, which relies on genetic science to formulate individualized diet and exercise plans
Training videos and personal consultation and feedback from the company’s highly trained fitness professionals
A holistic approach that includes natural supplements, healthy food, exercise, meditation, and yoga
A 90-day money-back guarantee if users are dissatisfied with the service
The Sky Wellness Program stands out from other health and wellness programs based on its reliance on the state-of-the-art gene technology, in particular, nutrigenomics, which is incorporated in its holistic approach. Nutrigenomics involves processing saliva samples for genomic information to create ideal diet and exercise plans for individuals. Research has shown
that many of today’s diseases are preventable. For example, 90% of heart disease cases can be prevented through lifestyle and diet changes. Sky Welness Inc. has adopted a preventive care approach to address this crisis.
The company has also tapped a handful of high-profile athletes and celebrities whose lifestyles match the company’s image of optimized living and productivity for the promotion of this program. They include the NBA star Lebron James and Hollywood’s leading actor Tom Cruise, both of whom are well-known for their age-defying athletic performance and stunts. The program will be available starting March 1, 2023 at USD $1000 per plan. For more information on the Sky Wellness program, visit skywellness.com.
About Sky Wellness Inc.: Sky Wellness, since its founding in 2013, has established itself as a leader in the health and wellness industry. It also seeks to promote increased productivity and preventive care approaches as solutions to lifestyle diseases. The company prides itself in providing long-term and sustainable solutions to health issues that stem from contemporary sedentary lifestyles while adopting a holistic approach that includes the latest developments in genomic science. It seeks to ensure that individuals live the healthiest possible life as long as possible while maximizing their productive potential.
Direct-to-consumer PR
Direct-to-consumer (or DTC) PR is one way to make sure that you have complete control of your PR through press releases. Whether or not a press release is published is based on the sole discretion of the editors of the publication.
This poses a problem. Editors can simply ignore your press release. In some cases, they may edit in ways that you may not particularly like or that may negatively affect your intended effect. DTC PR solves this by relying on the Internet to release press releases.
Your company can simply include a “News” or “Press Release” section on its site to post its press release. As a matter of fact, you may not even have to choose between traditional press releases and DTC PR. If the main advantage of PR is to control the narrative, DTC PR puts you and your company in an even stronger position to do so.
Including press releases on our website provides the opportunity to use SEO editing and SEO content writing principles to attract leads and widen your reach. By putting in appropriate target keywords in your headlines and the body of your text, customers and searchers may land on your press release page without even typing your company or brand name.
Cite this EminentEdit article |
Antoine, M. (2024, October 29). New Product Press Release Example. https://www.eminentediting.com/post/new-product-press-release-example |
Comentários