A content repurposing agency’s job is to make the most of your already-existing content. It does so by taking content from one medium and adapting it to other mediums.
Content repurposing is more and more being seen as a key part of a healthy content distribution strategy. In this article, I discuss when to decide to use the services of a content distribution agency. I also explain whether or not content repurposing is something you can take on by yourself.
What is a content repurposing agency?
A content repurposing agency is a content marketing agency that takes existing content from one medium and transforms it into forms that are appropriate for other media platforms.
An SEO agency breathes new life into old content. This type of agency has the task of analyzing your website, social media, or any other medium where you create and present content. Then, it sees how that content can be repurposed.
A content repurposing agency does not necessarily have to be solely dedicated to repurposing content. It can be any agency that offers that specific service in addition to other content production services. Content repurposing services can include:
Adapting Podcasts into blog articles
Adapting YouTube videos into articles
Adapting articles into social media posts
Adapting articles into newsletters
A content repurposing agency has the main advantage of saving you time and effort. The time and energy it will take you to render a podcast into an article you could spend on doing something else. You really should not underestimate the challenges of repurposing content.
The difficulties of content repurposing
The challenge of repurposing content lies in the fact that there are fundamental differences between various content platforms. For example, a podcast interview can be described as being more laid back. On podcasts, you expect your guest to ramble on a little.
YouTube videos, on the other hand, can be like podcasts sometimes. However, other times they are nothing less than mini masterpieces of careful video editing, script writing, and practice.
Blogging is a written medium. This means that you won’t be able to get away with including too much fluff or rambling in there as you would in a podcast. When repurposing content, first identify the pieces of content that are worth repurposing. Then you decide how to go about doing so.
And here’s the rub. How do you go about turning a thirty-minute YouTube video into an article? Do you simply take the YouTube script and publish it? I hardly doubt your readers would appreciate going through the mess of all that unstructured text.
With repurposing a YouTube or podcast video, you can take either one of two routes:
Edit the content into a traditional blog article
Transform the script into a more readable format
Editing the content into a traditional blog article simply means structuring the content of the episode into blog content. This means the blog has headings and subheadings and paragraphs that tell a coherent narrative. This means no separation between words spoken by the host and those spoken by a guest. That is if your YouTube video or podcast includes guests.
Transforming a script into a more readable format is easier. This means lightly editing the text to remove fluff, repetition, and filler words. In addition, you can include headings and subheadings to break up the text and make it more readable.
In any event, you need someone with traditional content editing skills to achieve this task. Your followers and readers deserve more than the sloppy result of dumping content from one platform to another.
So, you should probably hire a professional for the task. This does not necessarily mean hiring a content repurposing agency per se. Instead, any professional with the skill to repurpose content would do.
How EminentEdit can help you repurpose content
EminentEdit offers content repurposing services to ensure that you make the most of your already-existing content. We offer content repurposing services that:
Turn Podcasts into blog articles
Turn YouTube videos into articles
Turn articles into social media posts
Turn articles into newsletters
Lazily using AI and copy and pasting YouTube or podcast scripts into your CMS do not represent effective repurposing. You need a professional writer and editor to make sure that your content repurposing works.
EminentEdit provides content repurposing services that are:
More importantly, we are adaptable to your specific needs. | Get in touch with us for help in repurposing your content We know what you want to say. We help you say it better. |
At EminentEdit, our content writers and editors do not treat content repurposing as an afterthought. We bring all our skills as professional writers and editors to the task to make sure that your repurposed content works for each of your target audiences.
Contact one of our representatives today to craft repurposed content that works — Let’s Go!
Cite this EminentEdit article |
Antoine, M. (2025, January 06). What Is a Content Repurposing Agency, and Do You Need One? EminentEdit. https://www.eminentediting.com/post/what-is-a-content-repurposing-agency-and-do-you-need-one |
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