Search engine optimization (SEO) represents one of the best ways for your business to get potential consumers to your website, products, or services. With SEO, the focus is taking advantage of the Google algorithm.
Google is nothing less than a vast AI machine that is programmed to answer millions of questions from 4.3 billion users worldwide. The Google algorithm works by recognizing and rewarding search patterns that work.
Google has its own way of defining what "works." It's somewhat complicated, but in short, it means the type of content that drives people to a site and keeps them returning to it.
Adopting and practicing good SEO simply means positioning your business to take advantage of that fact.
What Is SEO?
SEO stands for search engine optimization and refers to the practice of writing web copy or content that increases your chances of “ranking” on Google’s search engine results page (SERP).
This means that Google users can see your website or web page among the top results, preferably the top five to ten.
How SEO Works
With SEO, you should aim to use keywords strategically in your headings, subheadings, and throughout the body of your text while answering customer questions.
For example, if you’re a Texan BBQ restaurant called Jack's Grill, you should have web pages optimized with headings that answer questions customers have. For example, “Why Jack's Grill is the best BBQ restaurant in Texas.”
This would be the type of question that people will be searching for.
The Benefits of SEO for Businesses
Being able to rank in the SERPs is ideal for your business, as this comes with a number of benefits:
It drives organic traffic to your site
It develops customer trust and loyalty
It Increases your brand awareness
It generates leads
SEO is not everything. You still have to make sure that your article is reader-friendly to convert. However, SEO is required to even secure any chances of your business being discovered.
Works Cited
Lahey, C. (2022, February 05). 12 SEO tips to boost your organic rankings & traffic. Semrush. https://www.semrush.com/blog/seo-tips/
Walsh, S. (2021, May 26). 50 Google search statistics & facts. Semrush. https://www.semrush.com/blog/google-search-statistics/
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